Professor at IIMs explaining marketing concepts to Students:
1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. "Marry me!" - That's Direct Marketing"
2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. "Marry him." -That's Advertising"
3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. "Marry me - That's Telemarketing"
4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say: "By the way, I'm rich. Will you "Marry Me?" - That's Public Relations
5. You're at a party and see gorgeous girl. She walks up to you and says:"You are very rich! "Can you marry ! me?" - That's Brand Recognition
6. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. - "That's Customer Feedback"
7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - "That's demand and supply gap"
8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?" and she goes with him - "That's competition eating into your market share"
9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives. - "That's restriction for entering new markets"
I wished someone would have explained marketing to us like this, when we were in college
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A little boy went into a drug store, reached for a soda carton and pulled it over to the telephone. He climbed onto the carton so that he could reach on the phone The store-owner observed and listened to the conversation:
Boy: 'Lady, Can you give me the job of cutting your lawn?
Woman: (at the other end of the phone line): 'I already have someone to cut my lawn.'
Boy: 'Lady, I will cut your lawn for half the price of the person who cuts your lawn now.'
Woman: I'm very satisfied with the person who is presently cutting my lawn.
Boy: (with more perseverance): 'I'll even sweepyour curb and your sidewalk, so on Sunday you will have the prettiest lawn in all of Palm beach , Florida .'
Woman: No, thank you.
With a smile on his face, the little boy replaced the receiver. The store-owner, who was listening to all this, walked over to the boy.
Store Owner: 'Son... I like your attitude; I like that positive spirit and would like to offer you a job.'
Boy: 'No thanks'.
Store Owner: But you were really pleading for one.
Boy: No Sir, I was just checking my performance at the job I already have. I am the one who is working for that lady, I was talking to!'
This is what we call 'Self Appraisal'...
One of the most memorable case studies on Japanese management was the case of the empty soap box, which happened in one of Japan's biggest cosmetics companies. The company received a complaint that a consumer had bought a soap box that was empty.
Immediately the authorities isolated the problem to the assembly line, which transported all the packaged boxes of soap to the delivery department. For some reason, one soap box went through the assembly line empty.
Management asked its engineers to solve the problem. Post-haste, the engineers worked hard to devise an X-ray machine with high- resolution monitors manned by two people to watch all the soap boxes that passed through the line to make sure they were not empty.
No doubt, they worked hard and they worked fast but they spent whoopee amount to do so. But when an Indian workman was posed with the same problem, did not get into complications of X-rays, etc but instead came out with another solution.
He bought a strong industrial electric fan and pointed it at the assembly line. He switched the fan on, and as each soap box passed the fan, it simply blew the empty boxes out of the line.
Moral of the story: Always look for simple solutions. Devise the simplest possible solution that solves the problem. So, learn to focus on solutions not on problems. "If you look at what you do not have in life, you don't have anything; if you look at what you have in life, you have everything.
Works well in solving a problem in programming too ...
An excellent SlideShow on creating / modifying / optimizing websites for mobile web.
You have to watch this viral video of comparison of iPhone4 vs HTC Evo.
Really hilarious ...
This is an interesting concept of merging People, Things, Place & Timeline (PTPT).
Really hitting the nail on the head ...
This looks quite interesting. We will have to wait couple of days when the price is revealed (I hope) in Mobile World Congress (MWC), Barcelona.
A guess, its true, 2010 is going to be year of the Tablets.
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Amit Arora is web developer with expertise in developing eCommerce enabled websites for the businesses.